Showing posts with label mediastorm. Show all posts
Showing posts with label mediastorm. Show all posts

Tuesday, June 8, 2010

AIRSICK: An Industrial Devolution

The issue of climate change will not disappear just because a few skeptics have (misleadingly) dented the numbers. Our addiction to fossil fuels has led us to the brink (just witness the horrific eco-tragedy playing out in the Gulf of Mexico). 


Embedded here is a magnificent multimedia piece produced by Mediastorm and Lucas Oleniuk of the Toronto Star. This is a local story with a global message. Of the 20'000 images used in the production all but two were taken in the Ontario region. "My hope is that one day this film will be seen as the way we used to do things" says Oleniuk. "Don't let climate change fall from the political agenda" says HDEO! 

Airsick: an Industrial Devolution (the message):


We are upsetting the atmosphere upon which all life depends. 
The heat is on. 
It's the way we live. 
Coal is the single biggest threat to civilization and to all life on our planet. 
But it's not just coal. 
Nearly a quarter of the world's CO2 emissions now come from transportation. 
Aviation is one of the fastest-growing sources of greenhouse gas emissions. 
The world's energy demands will rise over 40% by 2030. 
Do nothing? 
The metabolism of our planet is now on a collision course with the metabolism of our planet. 
Time is running out. 
The Time to Act is Now.

or, in Obama's words: "The issue of climate change is one that we ignore at our peril. There may still be disputes about exactly how much we're contributing to the warming of the earth's atmosphere and how much is naturally occurring, but what we can be scientifically certain of is that our continued use of fossil fuels is pushing us to a point of no return. And unless we free ourselves from a dependence on these fossil fuels and chart a new course on energy in this country, we are condemning future generations to global catastrophe."


Last December, we (the International Red Cross) released a co-production with Mediastorm and the Thomson Reuters Foundation to commemorate the fifth anniversary of the Indian Ocean Tsunami, one of the worst natural disasters to unleash itself on our planet. The award-winning piece was called "Surviving the Tsunami: Stories of Hope".


/PC

Saturday, December 26, 2009

Surviving the Tsunami - Stories of Hope

This time five years ago the Tsunami claimed nearly a quarter of a million lives and left in its wake the greatest reconstruction and recovery challenge since the second world war. Hundreds of millions of ordinary people around the world responded spontaneously in an act of solidarity. For organizations like ours, the Red Cross, this meant an incredible 3 billion dollars in donations of which almost 80% came from the general public. But from this tragedy came stories of hope. Stories of survival that inspire and illuminate. Together with Thomson Reuters Foundation, and the creative guys and girls at Mediastorm, we put together (in less than three months from start to finish) a multimedia piece that we hope pays tribute to these stories of resilience and survival and may contribute to the Tsunami testimony. The multimedia includes a resources section, an animated data map, a comments feature and the centre piece - multimedia documentary portraying four people whose lives were touched by the Tsunami. Embedded here is the trailer - I hope it moves you to explore the full project which can be found at: http://tsunami.trust.org/




This was an amazing project to work in. Massive archival research; dispatching tv crews to four different locations within a two week window, identifying people whose stories might resonate and represent (and who were willing to tell these stories), meticulous multimedia production and, not least, sharing a professional and principled approach with the folks at Reuters and Mediastorm so that we could enable people tell their stories in a dignified manner that will stand the tests of time. We hope you enjoy it and let us know what you think.
/PC