Tuesday, June 8, 2010

AIRSICK: An Industrial Devolution

The issue of climate change will not disappear just because a few skeptics have (misleadingly) dented the numbers. Our addiction to fossil fuels has led us to the brink (just witness the horrific eco-tragedy playing out in the Gulf of Mexico). 


Embedded here is a magnificent multimedia piece produced by Mediastorm and Lucas Oleniuk of the Toronto StarThis is a local story with a global message. Of the 20'000 images used in the production all but two were taken in the Ontario region. "My hope is that one day this film will be seen as the way we used to do things" says Oleniuk. "Don't let climate change fall from the political agenda" says HDEO! 

Airsick: an Industrial Devolution (the message):


We are upsetting the atmosphere upon which all life depends. 
The heat is on. 
It's the way we live. 
Coal is the single biggest threat to civilization and to all life on our planet. 
But it's not just coal. 
Nearly a quarter of the world's CO2 emissions now come from transportation. 
Aviation is one of the fastest-growing sources of greenhouse gas emissions. 
The world's energy demands will rise over 40% by 2030. 
Do nothing? 
The metabolism of our planet is now on a collision course with the metabolism of our planet. 
Time is running out. 
The Time to Act is Now.

or, in Obama's words: "The issue of climate change is one that we ignore at our peril. There may still be disputes about exactly how much we're contributing to the warming of the earth's atmosphere and how much is naturally occurring, but what we can be scientifically certain of is that our continued use of fossil fuels is pushing us to a point of no return. And unless we free ourselves from a dependence on these fossil fuels and chart a new course on energy in this country, we are condemning future generations to global catastrophe."


Last December, we (the International Red Cross) released a co-production with Mediastorm and the Thomson Reuters Foundation to commemorate the fifth anniversary of the Indian Ocean Tsunami, one of the worst natural disasters to unleash itself on our planet. The award-winning piece was called "Surviving the Tsunami: Stories of Hope".


/PC

4 comments:

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  2. Don't worry my brothers and sisters, Obama's on to it. On BBC tonight he spoke of our 'addiction to fossil fuels.'

    We have to start somewhere.

    ReplyDelete
  3. Hi,
    This is really very interesting and informative blog post. Thanks for the share....

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