HDEO has posted regularly on the threat of H1N1 aka Swine flu (here, here, here and here). Today, the IFRC released a set of communication tools to support a global health intervention aimed at going the last mile. There are radio spots, posters, video clips, e-learning guides for health workers and interested members of the public, widgits and much more.
Posted above is a 30 second video mainly intended for roll out in national markets, rebranded with local Red Cross/Crescent logos and dubbed into local languages. It will also be carried by major international media.
Vaccines are not the only solution to limiting the spread of the virus. Simple measures at the individual level are one of the most effective (and cost-free) measures that can be taken. In any case vaccines will not cover each and every global citizen. If we take practical, logistical and production factors into account vaccines for everyone is anyway an impossibility - this is a fact. Never mind economical factors which basically dictate "if you can pay you're OK".
This campaign aims to stress the humanitarian imperative of getting the right information to everyone. H1N1 is a time for a concerted effort of global solidarity. It is about getting the information into the hands of those who need it most. Everyone has the right to access life-saving information and vaccines. Leave no one behind. And remember, the best defence is you!
The photo shows a technician working on a production line of inactivated H1N1 flu vaccine in Beijing. REUTERS/Jason Lee