(the photo shows Wang Hui Min, sitting on a makeshift raft that he uses to visit his submerged house, seen behind him. Wang now lives on a dyke with his family of six).
The embedded video here was produced specifically for the Copenhagen Climate Conference with this same purpose in mind i.e. to give a voice to the people whose lives and livelihoods are right now being seriously threatened because of the consequences of climate change in their communities. The idea was to bring them directly into the Copenhagen conference center so that they could speak directly to governments and delegates making decisions that have a very real impact on their survival and the future of their children and communities - this is not a cliché but a fact.
In record breaking time - three weeks from concept to delivery - we dispatched almost a dozen tv crews, all locally hired, to meet with and interview ordinary people trying to cope with climate change - a genuine attempt to use our global presence to give a voice to the voiceless. This has been screened all over Copenhagen and is just now uploaded onto YouTube whose motto "broadcast yourself" has never been so relevant.
The next step or the next challenge is to really really really make it possible for people to broadcast themselves and tell their stories directly without any obvious involvement from organizations such as ours. For this we are putting the finishing touches on a partnership with Thomson Reuters and others built around empowering communities affected by disasters to communicate directly to the outside world without need for meddling intermediaries - the intermediaries will simply build capacity and facilitate pushing out the message of the people who are too rarely heard.
As Rupert Murdoch correctly predicted when he first came across MySpace "For fuck sake - the people have taken control"! Right you are Rupert - power to the people. Exciting times have just kicked off. This vid is only 5 mins but we have hours of footage which we will repackage and reversion to influence the decisions beyond Copenhagen. Its a drop in the ocean I know, but what an ocean .... really interested to hear what you think, not just of the video, but of the aspiration.