Hunger is far from being History

On Tuesday Niger marked its 50 years of independence from France - but there is little or no reason to celebrate. Instead of fireworks, monuments, public holidays or parties, half of Niger's 13.5 million people are facing famine.

Niger has the dubious distinction of being known as the poorest country on the planet. Right now it is on the cusp of a famine. In the aidocratic world of humanitarian action people can get quiet hysterical about terminology: is Niger 'food insecure', is it suffering from food shortages, drought or famine. It is categorically facing famine and it is estimated that 1.5 million children are currently at real risk of death from starvation.

Why is it that despite all the awareness, despite the grand political ambition to rid the planet of hunger, despite billions being pumped into food aid and hunger alleviation programs - why is it that more than 35 years after the momentous World Food Summit (Rome, 1974) when Kissinger famously proclaimed a veritable war on famine and promised “that within a decade no child will go to bed hungry” - why is it hunger is a daily reality for a cool billion people? The fact is we have collectively failed to tackle hunger. We are - to our eternal shame - worse of now than we were in 1974.

I want to post a video here of Saray Amadaou, a mother of ten children, who struggles to keep the wolves of starvation from her door by feeding her family from grains scraped from the dry earth. The Disasters Emergency Committee in the UK posted the video on their Facebook page and it sparked some interesting debate. "Why", one lady asked, "Why do you have 10 children and if the Red Cross helps you, will you see this as the opportunity to have more children?". Others offered their opinion explaining that large families were actually coping mechanisms because of hunger and high infant mortality. Nevertheless, the fatigue, the frustration, the futility with seemingly never-ending food crisis is palpable (and understandable).



What do you think? Should the Red Cross Red Crescent and other aid organizations practice 'laissez faire' knowing that millions would die a horrible death or do we continue to provide 'emergency rations' keeping people barely alive as we seek out the magic 'sustainable solutions' formula and battle against a host of external factors such as currency fluctuations, bio fuels, epidemics, desertification, trade, conflict or weather and climate related disasters?

And, hunger, despite what we might think, is not solely an African problem. The situation is arguably worse in Asia. In Pakistan, hunger is now a direct consequence of the horrific floods that have decimated the region. Wheat prices have doubled this year and are set to rise another 30% before the year is out - food riots are again surfacing in North Africa and the Americas.

Global hunger is a reality.  Making hunger history is still a lofty ideal. Why are we so far from making hunger history?

/PC

Bouncing back from the Tsunami: 5 years on

Eric Porterfield, a communication officer with the American Red Cross, visited Sri Lanka recently to see the progress made by communities who were hardest hit by the Indian Ocean Tsunami in 2004. He and his team have put together a great video and stills clip showing how the lives of ordinary Sri Lankans have benefited from Red Cross support, five years down the line after one of the world's worst natural disasters. I really like the simplicity and lightness of this report with a full focus on the communities and individuals themselves. It's a good example of the creative ways that non-profits can report back to donors - in this case the general public - on how thier generosity and funding is making a real difference and bringing about positive change where it's most needed. Chapeau AmCross!

I first stumbled across this clip on www.bailaman.blogspot.com

/PC

Non Profits and Social Media

Here is an example of an excellent social media strategy model from our friends at the American Red Cross who have been busy developing social media guidelines. The Amcross rule of thumb is to encourage and guide rather than to control and command - a sensible strategy.

The report and guidelines are based on Amcross's own experiences but also incorporates best practices from a range of other organizations who agreed to share thier policies. The cool google slideshow (which I failed to embed in this post but will keep trying) is fully of useful tips and steps, please share it widely with those who might be interested. There is also a report carried by leading non-profit social media guru, Beth Kanter, on her blog.

If you are interested in this topic you might also like this.

/PC