The report and guidelines are based on Amcross's own experiences but also incorporates best practices from a range of other organizations who agreed to share thier policies. The cool google slideshow (which I failed to embed in this post but will keep trying) is fully of useful tips and steps, please share it widely with those who might be interested. There is also a report carried by leading non-profit social media guru, Beth Kanter, on her blog.
If you are interested in this topic you might also like this.
/PC
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