Monday, July 6, 2009

Non Profits and Social Media

Here is an example of an excellent social media strategy model from our friends at the American Red Cross who have been busy developing social media guidelines. The Amcross rule of thumb is to encourage and guide rather than to control and command - a sensible strategy.

The report and guidelines are based on Amcross's own experiences but also incorporates best practices from a range of other organizations who agreed to share thier policies. The cool google slideshow (which I failed to embed in this post but will keep trying) is fully of useful tips and steps, please share it widely with those who might be interested. There is also a report carried by leading non-profit social media guru, Beth Kanter, on her blog.

If you are interested in this topic you might also like this.


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