Friday, July 10, 2009

Bouncing back from the Tsunami: 5 years on

Eric Porterfield, a communication officer with the American Red Cross, visited Sri Lanka recently to see the progress made by communities who were hardest hit by the Indian Ocean Tsunami in 2004. He and his team have put together a great video and stills clip showing how the lives of ordinary Sri Lankans have benefited from Red Cross support, five years down the line after one of the world's worst natural disasters. I really like the simplicity and lightness of this report with a full focus on the communities and individuals themselves. It's a good example of the creative ways that non-profits can report back to donors - in this case the general public - on how thier generosity and funding is making a real difference and bringing about positive change where it's most needed. Chapeau AmCross!

I first stumbled across this clip on


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