Wednesday, April 8, 2009

Our World Your Move

Today, around the world, the International Red Cross and Red Crescent Movement is launching a global campaign to mark 150 years since its birth on the battlefields of Solferino in Italy. All these years later the Red Cross is still battling today's humanitarian challenges in conflict and disaster zones, on the human cost of climate change and migration, in prisons and refugee camps, and in countless other corners of the world - including Italy - where a simple humanitarian gesture can go a long way.

The theme of the global campaign is precisely about encouraging more individual humanitarian 'moves' to make a difference and to be a force for positive change in a fast-changing world. It is a call to action. We have a collective responsibility to make our world a better place. It's up to each of us, as individuals, to make a move and do something to help others. Young or old, we can all make a difference. Our World. Your Move.

This is very much an online campaign, reaching out to new audiences though social media and viral videos.

I hope you can find the time to explore the website and cruise the videos.